Vertical SaaS Scale-up

Problem

The company had proof paid media worked at a small budget but no system for scaling it without efficiency collapsing — a common wall for post-seed SaaS.

Approach

• Modeled unit economics first: payback period, LTV, and sales cycle by segment.
• Sequenced budget increases against measurable saturation signals, not a fixed monthly target.
• Layered in an AI-assisted media buying workflow to reallocate budget across channels daily.

Execution

• Scaled spend 7x across Google and LinkedIn over 9 months in deliberate, tested increments.
• Built channel-level efficiency dashboards the founder could read in under a minute.
• Ran continuous incrementality tests to separate genuine lift from attribution noise.