B2B Paid Media & Demand Gen

Turning paid
media into
pipeline.

5+ years building predictable revenue engines across LinkedIn, Google & Programmatic. $25M+ managed — SaaS, Fintech, AI.

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Syed Muneeb Rehaman
$0M+
Ad spend managed
0+yrs
Industry experience
0%↓
Max CAC reduction achieved
0M+
Budget at GALE (annual)
About

I don't just run ads.
I build pipeline systems.

I help B2B companies turn paid media into a predictable pipeline engine — across LinkedIn, Google, and programmatic — with a focus on ABM, demand gen, and full-funnel acquisition.

Over 5+ years, I've managed $25M+ in ad spend across SaaS, financial services, and manufacturing — working with brands from early-stage startups to global enterprise clients.

I've also run high-performance B2C campaigns (DTC, EdTech, consumer apps) — so I bring creative rigour and conversion thinking that most B2B marketers don't.

ABM at Scale Google Ads LinkedIn Ads HubSpot Programmatic Demand Gen B2B · SaaS · Fintech
ABM at Scale

Account list targeting, CRM-synced audiences, and intent-based campaigns that reach the right buying committee.

Demand Gen That Fills Pipeline

Not just top-of-funnel noise — focused on pipeline efficiency and measurable revenue impact.

Full-Cycle Ownership

Strategy → execution → reporting → optimisation, collaborating directly with client stakeholders.

High Agency

Tactically sharp. Strategically involved. Always learning. Manha's Dad.

Career

Where I've
made impact.

Paid Media Specialist
TripleDart · Apr 2026 — Present · Bangalore
  • Driving paid media strategy and execution for B2B SaaS clients at a performance-first agency.
Senior Associate, Paid Media
GALE · Apr 2024 — Apr 2026 · 2 years · Bangalore
  • Led paid media for North American enterprise accounts with a combined budget of $20M+/year across Google, Meta, and programmatic.
  • Ran full-funnel ABM and demand gen campaigns for MoneyLion, Creative Planning, Pella Corporation, and Rocket Software.
  • Targeted buying committees via account list and CRM-based audience strategies.
  • Owned full-cycle delivery: strategy → execution → reporting → optimisation.
  • Drove pipeline efficiency through intent-based targeting and audience segmentation.
Senior Associate, Paid Media
Zeta Global · Jul 2023 — Apr 2024 · 10 months · Bengaluru
  • Executed and optimised paid media campaigns within Zeta's data-driven marketing platform.
  • Focused on audience targeting and campaign delivery for B2C-heavy clients.
  • Worked cross-functionally with data science and account teams — a foundation that shaped my ABM thinking.
Performance Marketing Specialist
Growth Hackers Digital · May 2022 — Jul 2023 · 1 yr 5 months
  • Progressed from intern to specialist within 16 months across B2B and B2C accounts.
  • Supported Universal Robots (global cobot leader) with performance strategies for the Indian market.
  • Scaled JetLearn's Google Ads from €4K → €30K/month with a 65% CAC reduction.
  • Cut CPL by 75% for a EU EdTech startup.
Performance & Growth Marketing
Freelance · Feb 2020 — Jul 2023 · 3.5 years
  • Ran independent paid media and growth projects for various B2B and B2C clients.
Business Development Executive
Airtel Payments Bank · Sep 2019 — Jun 2021
  • Drove business development and customer acquisition across the Airtel Payments Bank product.
Brands

Companies I've
worked with.

Expertise

What I
bring to the table.

Google Ads
Paid Search
Google Ads strategy, structure, and optimisation for B2B and B2C funnels.
Expert
Meta
B2B ABM
Account-based marketing at scale — CRM audiences, intent targeting, buying committee strategy.
Expert
LinkedIn
LinkedIn Ads
Demand gen and pipeline campaigns using LinkedIn's B2B targeting capabilities.
Expert
HubSpot
HubSpot
CRM-connected workflows, lead management, and campaign attribution.
Advanced
Programmatic
Programmatic
Data-driven execution across DSPs for audience targeting and full-funnel delivery.
Advanced
Analytics
Demand Generation
Pipeline-focused strategy that goes beyond top-of-funnel noise.
Expert
Credentials

Certified across
every major platform.

Snapchat
Snapchat Ads Certification
Snapchat for Business ↗
Meta
Fundamentals of Marketing
Meta Blueprint ↗
Meta
Facebook Marketing & Advertising
Meta Blueprint ↗
TikTok
TikTok Media Buying Certification
TikTok for Business ↗
Meta
Advertising on Facebook: Advanced
Meta Blueprint ↗
Contact

Let's build
something great.

Open to conversations about B2B paid media strategy, ABM execution, or anything demand gen.

Based in Bengaluru — working globally.

✉️ hello@muneebsyed29.com 💼 linkedin.com/in/muneebsyed29 📱 +91 74110 18396

Send a message