paid media · growth · AI
more
pipeline,
less BS :)
Growth operator for B2B SaaS · Bengaluru
I turn ad spend into pipeline you can plan around.
I help B2B SaaS teams fix what sits behind their ads, then scale what works. Faster tests, cleaner data, and AI doing the grunt work.
- ad spend managed
- $25M+
- ROAS for Pella, from 0.8x
- 3x
- lower CPL for a US EdTech
- 86%
- of accounts ROAS-positive
- 95%
Google · Meta · LinkedIn · TikTok · US, Canada, Europe, India
- Meta certified
- TikTok certified
- Snapchat certified
- Pinterest certified
go on, hover over one →go on, tap one →
Brands I’ve helped grow.
From household names in the US and Canada to SaaS teams and D2C brands in India.US enterprise to India D2C.
the why is inside →
The receipts.
What was broken, what I changed, what moved.
boring fundamentals, exciting results
Before I touch your ad account.
Four things I check first, because they decide whether ads can work at all.
Growth is one machine.
Channels, creative, pricing and product all feed the same engine. Tune one alone and the whole thing still sputters.
Speed of learning wins.
AI makes testing, writing and analysis cheap. The team that learns fastest beats the team that spends most.
Ads amplify. They don’t fix.
Budget speeds up a funnel that already converts. It can’t rescue a weak offer.
Start with the business model.
I look at unit economics, sales motion and retention first. The biggest lever is rarely inside the ad account.
they said it, not me
Kind words from good people.
half of these will break. that’s the point.
Things I’m building.
Small AI tools I build to find out where AI actually changes the work. Some ship. Some don’t.
Creative AnalyzerTesting
Scores an ad before it spends a dollar.
Media BuyerIn build
Moves budget to what’s working, every day.
Campaign PlannerTesting
Give it a target CAC. Get a media plan back.
AttributionIn build
Separates real lift from noise.
Landing Page AuditorTesting
Finds the leaks before you run a test.
The stack I fly with
the tools matter less than the order you use them in
- Google Ads
- Meta Ads
- LinkedIn Ads
- Bing Ads
- TikTok Ads
- Reddit Ads
- Snapchat Ads
- Pinterest Ads
- ChatGPT Ads
- GA4
- Tag Manager
- Segment
- Amplitude
- HubSpot
- Salesforce
- 6sense
- Propensity
- Apollo
- Clay
- ContactLevel
- n8n
- Zapier
- Claude Code
- Lovable
- Webflow
- Shopify
- GoHighLevel
- lemlist
strong opinions, loosely held
Field notes.
Short essays on paid media, growth and AI.
Paid media needs an operating system
Most accounts are a pile of campaigns. Here’s what a system looks like instead.
6 minAI changes demand gen
Not by replacing marketers. By making tests so cheap that learning speed becomes the moat.
7 minBuilding growth systems
Treat growth as inputs and outputs, not a list of tactics.
6 minOptimize revenue, not clicks
The metrics most teams chase sit several steps away from revenue.
5 min
that’s me, minus the floating
Hi, I’m Muneeb.
I’m a growth operator in Bengaluru. I’ve spent more than five years running paid media for B2B SaaS, enterprise and consumer brands across the US, Canada, Europe and India. I like systems, product design, and building small tools with AI. I’m also a dad, which has taught me more about patience than any attribution model.
- Builder
- Growth operator
- Father
- Bengaluru
TripleDart · 2026 to now
Senior Specialist, Paid Media
GALE Partners · 2024 to 2026
Senior Associate, Paid Media
Zeta Global · 2023 to 2024
Senior Associate, Paid Media
Growth Hackers Digital · 2022 to 2023
Performance Marketing Specialist
Freelance · 2020 to 2023
Performance and growth marketing
Certified
- Meta Certified Media BuyerID CF01161622
- TikTok Certified Media BuyerID 117120670
- Snapchat Ads CertifiedID 343118674
- Pinterest Certified
see you on the other side :)
Let’s get your pipeline flying.
Tell me what you’re running and where it’s stuck. I’ll tell you honestly if I can help.
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