Canadamasq · 2023
- Healthcare
- Canada
- Google Ads
- Influencers
ROAS from 1.9x to 6.9x in one quarter.
Fixed tracking, focused on best-sellers and secured brand search, in a category ad policies love to flag.
- ROAS, up from 1.9x
- 6.9x
- Quarterly sales, to $170.6K
- +70%
- Orders
- +104%
- Google Ads ROAS, Oct to Dec 2023
- 12.6x
The setup
Canadamasq sells healthcare products in Canada to both businesses and consumers.
What was broken
- Low sales, high costs and no account structure.
- A declining, seasonal market.
- Healthcare products that kept running into ad policy violations.
What I changed
- 1Put the right technology and AI tooling in place, and fixed the tracking setup.
- 2Improved the website’s conversion rate.
- 3Ran keyword research and a new creative strategy.
- 4Narrowed the focus to the best-selling products.
- 5Secured brand positioning and ad ranking on brand keywords.
- 6Beyond ads, ran influencer and Twitter marketing and optimised email, which lifted retention and lifetime value.
What moved
6.9x ROAS, up from 1.9x · +70% quarterly sales, to $170.6K
Quarterly sales rose 70% to $170.6K and orders more than doubled against the previous quarter. Overall ROAS went from 1.9x to 6.9x in a single quarter, and Google Ads alone returned 12.6x over October to December 2023.
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