JetLearn · At Growth Hackers Digital · 2022 to 2023
- EdTech
- Europe
- Google Ads
€4K to €30K a month, with CAC down 65%.
Took control of the keywords, focused on the regions that worked, and scaled spend 7x.
- Cost of acquisition
- -65%
- Monthly ad spend
- €4K → €30K
- MQL conversion rate
- +35%
The setup
JetLearn is a funded kids’ coding EdTech and one of the top players in Europe. It wanted to launch and scale customer acquisition through paid ads.
What was broken
- EdTech is one of the most expensive categories in paid search.
- A high share of the leads were junk.
- Spend was hard to scale past €10K a month.
What I changed
- 1Ran deep keyword analysis and strict search term hygiene to control which keywords spent.
- 2Put budget behind the regions that were getting traction.
- 3Optimised the landing page.
- 4Tested ad copy until the messages that resonated lifted quality scores.
What moved
-65% cost of acquisition · €4K → €30K monthly ad spend
Cost of acquisition fell by more than 65% while monthly spend scaled from €4K to €30K, and the MQL conversion rate rose 35%.
“…impressed by his quick grasp of ideas, fast execution, and eagerness to learn.”
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