All the receipts.

10 case studies and 7 highlights

• Pella

  · US & Canada

  Paid social · Enterprise

  From negative ROAS to 3x on a $12M budget.

  Restructured Pella’s paid social in the US and Canada and cut lead cost from $1,300 to $200.

  ROAS, up from 0.8x

  3x

  Cost per lead

  $1,300 → $200

  Read the story→

• JetLearn

  · Europe

  Google Ads · EdTech

  €4K to €30K a month, with CAC down 65%.

  Took control of the keywords, focused on the regions that worked, and scaled spend 7x.

  Cost of acquisition

  -65%

  Monthly ad spend

  €4K → €30K

  Read the story→

• iCode School

  · US

  Google Ads · EdTech

  Cost per lead from $263 to $36.

  Rebuilt the account and the tracking, then scaled: CPL ended 40% below breakeven.

  Cost per lead

  -86%

  CPL

  $263 → $36

  Read the story→

• Canadamasq

  · Canada

  Google Ads · Healthcare

  ROAS from 1.9x to 6.9x in one quarter.

  Fixed tracking, focused on best-sellers and secured brand search, in a category ad policies love to flag.

  ROAS, up from 1.9x

  6.9x

  Quarterly sales, to $170.6K

  +70%

  Read the story→

• Slow Living Stays

  · India

  Meta Ads · Hospitality

  ₹50L in bookings in 5 months on ₹1.5L spend.

  Launched a curated travel brand online with in-house creative and leads as cheap as ₹15.

  ROAS (6x net)

  23x

  Bookings in 5 months

  ₹50L

  Read the story→

• ModernYard

  · India

  Meta Ads · D2C

  ₹58L in gross sales in 3.5 months.

  Found the products and creatives that sold, then scaled with first-party data and catalogue ads.

  Net effective ROAS

  4x

  Gross sales

  ₹58L

  Read the story→

• Inara Home Decor

  · India

  Meta Ads · D2C

  A premium decor brand online, at 3x ROAS.

  Took a strong offline brand online with founder-led content and catalogue ads.

  ROAS

  3x

  Gross sales

  ₹27.6L

  Read the story→

• Yoro News

  · India

  App installs · Media

  Cost per install from ₹58 to ₹3.

  Persona research and creative testing found the format, then spend scaled 5x.

  Cost per install, from ₹58

  ₹3

  Monthly spend

  ₹30K → ₹1.5L

  Read the story→

• Karuna Excellence Academy

  · India

  Full funnel · Coaching

  45K leads at ₹30 each.

  Built the funnel and the automation behind it, then made YouTube do the heavy lifting.

  Long-term ROI

  3.5x

  Leads

  45K

  Read the story→

• Kannan Borewells

  · India

  Local search · Services

  #1 on Google, over same-name competitors.

  Rebuilt the site for the locality, fixed the business profile, and ran call and location ads.

  Blended ROI from ads

  30x

  Search ranking, held

  #1

  Read the story→

More highlights

Agency and in-house work where the story is the scale.

• At TripleDart · 2026 to now

  VWO, Lightyear, WeWork India, Datamoon, Time Doctor

  Running AI-native paid media that builds predictable pipeline for five B2B SaaS teams.

  NowB2B SaaS pipeline

• At GALE Partners · 2024 to 2026

  Creative Planning

  Full-funnel ABM on Meta and LinkedIn for a US wealth management firm.

  $11M+AUM from $90K in ad spend

• At GALE Partners · 2024 to 2026

  MoneyLion

  App promotion for a US fintech app.

  2.7xROAS on a $3M budget

• At GALE Partners · 2024 to 2026

  Rocket Software

  Full-funnel ABM reaching buying committees through account lists and CRM-based audiences.

  ABMMeta and LinkedIn

• At GALE Partners · 2024 to 2026

  Enercare

  Made Meta and TikTok core acquisition channels, with consistent, scalable lead flow.

  $2.8MPaid social budget

• At Zeta Global · 2023 to 2024

  Planet Fitness

  Meta, TikTok and Snapchat for a US gym chain: creative delivery, pacing and KPIs.

  $2M+Paid social budget

• At Growth Hackers Digital · 2022 to 2023

  Universal Robots

  Built performance strategy and localised campaigns for the Indian market for the global cobot leader.

  IndiaMarket localisation