Kannan Borewells · 2022 to 2024
- Local services
- India
- Google Ads
- SEO
- Google Business Profile
#1 on Google, over same-name competitors.
Rebuilt the site for the locality, fixed the business profile, and ran call and location ads.
- Blended ROI from ads
- 30x
- Search ranking, held
- #1
- Leads, calls and visits
- 2,000+
The setup
Kannan Borewells is a borewell services company competing in a small, local market in India.
What was broken
- Competitors with the same brand name were taking market share.
- A niche locality with many competitors pushed ad costs up.
- It ranked lowest in search, with a basic, unoptimised website and a lot of junk traffic.
What I changed
- 1Rebuilt the website around the locality.
- 2Improved SEO and the Google Business Profile to lift ad ranking.
- 3Ran keyword research and an account audit.
- 4Launched call and location ads to win visibility and market share.
- 5Worked the bidding to outrank competitors.
What moved
30x blended ROI from ads · #1 search ranking, held
The business reached and held the #1 search ranking over its competitors and generated 2,000+ leads, calls and store visits, for a 30x blended ROI from ads.
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