Slow Living Stays · 2025
- Hospitality
- India
- Meta
₹50L in bookings in 5 months on ₹1.5L spend.
Launched a curated travel brand online with in-house creative and leads as cheap as ₹15.
- ROAS (6x net)
- 23x
- Bookings in 5 months
- ₹50L
- Lowest cost per lead
- ₹15
- Booking value to date
- ₹2Cr
The setup
Slow Living Stays is an Indian travel platform that curates offbeat properties across the country. It had a strong curation of stays and picturesque locations, but no online presence yet.
What was broken
- Launching the brand online from zero.
- Limited knowledge and resources to start the online journey.
What I changed
- 1Tested audience and content type together, to build brand awareness and performance at the same time.
- 2Made high-quality, aesthetic creatives in-house.
- 3Reached the right travellers and built strong brand recall, bringing in leads for as little as ₹15.
What moved
23x ROAS (6x net) · ₹50L bookings in 5 months
Starting in January 2025, the brand booked ₹50L in five months on ₹1.5L of ad spend: 23x ROAS, 6x net. Bookings have since reached ₹2Cr, with ₹31.7L in profit on ₹8.2L of net ad spend.
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