Karuna Excellence Academy · 2023
- Coaching
- India
- YouTube
- Google Ads
- Meta
45K leads at ₹30 each.
Built the funnel and the automation behind it, then made YouTube do the heavy lifting.
- Long-term ROI
- 3.5x
- Leads
- 45K
- Average cost per lead
- ₹30
- Revenue in 2023
- ₹52L
The setup
Karuna Excellence Academy is a career coaching business founded by Dr. Karunakaran Nagarajan, who wanted to move its coaching sessions online.
What was broken
- No proper funnel, and little understanding of the tools and messaging.
- Frequent ad disapprovals.
- A saturated, highly competitive industry.
What I changed
- 1Built a lead generation funnel with high-converting landing pages.
- 2Connected the automation stack: FlexiFunnels, ClickFunnels, Zapier, Pabbly, Google Sheets, WhatsApp automation, Calendly and Zoom.
- 3Set up and maintained the infrastructure.
- 4Tested creative and messaging to keep conversion rates high across channels.
- 5Used YouTube ads to their full potential.
What moved
3.5x long-term ROI · 45K leads
About ₹16L of ad spend across channels brought in close to 45K leads at an average cost of ₹30. The front-end offer converted at a consistent 35% and the back-end offer at 5%, for a long-term ROI of 3.5x and ₹52L in revenue in 2023.
“After Syed took over the campaign, I was comfortably doing 2 to 3.3 ROAS.”
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