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ModernYard · 2024

  • D2C
  • India
  • Meta

₹58L in gross sales in 3.5 months.

Found the products and creatives that sold, then scaled with first-party data and catalogue ads.

Net effective ROAS
4x
Gross sales
₹58L
Net sales
₹40L

The setup

ModernYard is an Indian D2C home decor brand that wanted more orders and more revenue.

What was broken

  • Content quality capped how far the account could scale.

What I changed

  1. 1Audited the store to find the products driving most of the revenue.
  2. 2Ran structured creative testing to find the winning creatives.
  3. 3Used first-party data to segment users and drive bottom-of-funnel conversions at scale.
  4. 4Built awareness with top-of-funnel campaigns that fed new users into the funnel.
  5. 5Ran dynamic product ads at scale with cost caps.

What moved

4x net effective ROAS · ₹58L gross sales

₹58L in gross sales and ₹40L in net sales in three and a half months, at a net effective ROAS of 4x.

your turn

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