ModernYard · 2024
- D2C
- India
- Meta
₹58L in gross sales in 3.5 months.
Found the products and creatives that sold, then scaled with first-party data and catalogue ads.
- Net effective ROAS
- 4x
- Gross sales
- ₹58L
- Net sales
- ₹40L
The setup
ModernYard is an Indian D2C home decor brand that wanted more orders and more revenue.
What was broken
- Content quality capped how far the account could scale.
What I changed
- 1Audited the store to find the products driving most of the revenue.
- 2Ran structured creative testing to find the winning creatives.
- 3Used first-party data to segment users and drive bottom-of-funnel conversions at scale.
- 4Built awareness with top-of-funnel campaigns that fed new users into the funnel.
- 5Ran dynamic product ads at scale with cost caps.
What moved
4x net effective ROAS · ₹58L gross sales
₹58L in gross sales and ₹40L in net sales in three and a half months, at a net effective ROAS of 4x.
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