Inara Home Decor · 2024 to 2025
- D2C
- India
- Meta
A premium decor brand online, at 3x ROAS.
Took a strong offline brand online with founder-led content and catalogue ads.
- ROAS
- 3x
- Gross sales
- ₹27.6L
- Average order value
- ₹5K+
The setup
Inara is a niche, premium home decor brand with a strong offline presence in Mumbai. It wanted to launch online.
What was broken
- Limited knowledge and resources to start selling online.
What I changed
- 1Tested audience and content type together, for brand awareness and performance at once.
- 2Used first-party data to segment users and drive bottom-of-funnel conversions.
- 3Built awareness with top-of-funnel campaigns and founder-led content.
- 4Ran dynamic product ads at the bottom of the funnel to drive sales.
What moved
3x ROAS · ₹27.6L gross sales
Gross sales grew to ₹27.6L and net sales to ₹22L, with an average order value above ₹5K and 3x ROAS. The work is ongoing.
your turn